Creating a strong business and respecting human values are not conflicting goals, since both are indispensable for long-term success.
Many years' experience at your brand's service
Grupo PCP (Perfumes Cosmética Performances S.L.) was set up at the beginning of 2003 by two company executives with a proven track record in the selective cosmetics market.
Guillaume Purro, with over 30 years' experience in the "Duty Free" world, started his career at Parfums Christian Dior, after which he worked for Parfums Chanel for more than 10 years and, finally, for Perfumes Loewe, where he held the post of International Manager.
In all three companies, Guillaume was directly responsible for the Retail Travel market, creating the previously unheard of post of “local supervisor” in the market and implementing it in each brand, so as to enhance presence on the ground, closer to the brands' needs and those of the shop managers. In short, the indispensable local bond between brand and market, which takes into account the many airports in Spain and the wide differences among them.
The other founding member is Almudena Nuñez Pagán who, for over 12 years, was Chanel's supervisor and official trainer in the Spanish Retail Travel area. She was in charge, not only of building up the department and recruiting and training Chanel's staff, but also of launching new products and arranging all promotional events.
Grupo PCP was created with the idea of serving companies which, while important enough to be included in the World Duty Free Group, might possibly have more limited resources and thus not be able to afford their own in-house supervisors or exclusive sales promoters –something that in both instances enables company turnover to be increased to a level that's of keen interest to all parties involved.
The project also includes the offer of a high-end service, with promoters who, in addition to meeting the company's quality commitments, are recruited as much for their physical presence and attitude as for their language skills.
"The basis of our success is that we make ours the brands that entrust their interests to us and make them our own, and so operate as a compact, highly specialized subsidiary"
Guillaume Pürro, Director Founder
Our Executive Team
Our team of supervisors consists of:
Paloma, our business manager, with over 20 years' experience in the Spanish retail travel market and a career spent in all the various posts and positions, has unrivalled, hands-on knowledge of the different tasks involved and how to perform them. Before taking part in the creation of PCP and becoming responsible for the overall supervision of all airports, Paloma worked as a sales manager, promoter of brands, and supervisor of luxury accessories.
Cristina, as exclusive supervisor for all of Madrid's airport terminals, has more than 18 years' experience at this airport, where she has held various posts, all connected with the promotion and sale of high-end products.
Mª Carmen is responsible for the Canary Islands area with a proven experience in this sector, leading several successful projects.
Last but not least, the coordinators of the most important airports , Barcelona, Palma, Malaga and Alicante, with a strong expertise and wealth of experience in the airports can bring the necessary support to the operational organization.
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- Calle Gavilán, 10
28230 Las Rozas (Madrid)
- Tel: +34 91 708 45 75
- Tel: +34 652 941 928
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